Corporate Profile

strategy - leveraging our strength in diamonds

Harry Winston Diamond Corporation’s strategy is to leverage its supply of rough diamonds – and its extensive contacts and relationships throughout the industry – as a currency with which to secure a reliable supply of the largest, rarest and highest-quality polished diamonds for Harry Winston Inc.

In addition, by participating in the production and retailing of diamonds - the ‘bookends’ of the diamond business - Harry Winston Diamond Corporation focuses on the two most profitable segments of the business.

Demand for rough diamonds is driven by diamond jewelry, a market that amounts to over $60 billion US at retail. While most jewelry demand originates in the United States and Japan, emerging economies in countries such as India and China are also consuming increasing quantities of diamond jewelry.

Demand for rough diamonds now exceeds supply, and this imbalance is expected to continue and to result in further price increases. This benefits Harry Winston Diamond Corporation both through sales of rough diamonds and through its Harry Winston luxury jewelry brand. Reliable access to polished diamonds also represents a significant competitive advantage for the retail segment of the business.